British jewellery designer Lucy Quartermaine has announced that she will be merging her two brands – Lucy Quartermaine and Quartermaine – under one name.
Quartermaine is known for its Italian-made 18ct gold and top-clarity diamonds whilst The Lucy Quartermaine brand specialises in sterling silver designs and sculptural forms.
With the new merger, the two will be brought together with the hopes of building a stronger market presence across both luxury and high jewellery sectors, achieving retail growth, establishing a unified identity, and presenting a diverse range of pieces to customers.
Under one name, the jeweller hopes to establish a more powerful brand story for makreting, PR, and consumer recognition.
Some of the pieces from sub-brand Quartermaine
Quartermaine will however remain a sub-brand within the larger brand in order to retain its specialism.
This comes as the jeweller achieves impressive global expansion, spanning department stores and boutiques to luxury cruise ships.
Creative director and founder, Lucy Quartermaine, said: “Merging my two wonderful brands has been a carefully considered decision.
“With the strong reputation of the Lucy Quartermaine name, it felt right to bring Quartermaine into the family so we can offer both silver and gold styles together, giving retailers and customers the best of both worlds.”
Lucy Quartermaine Merges Brands For Greater Impact