New York street style has always thrived on contradictions, but Blythe from KKG just turned that tension into a viral moment. Standing at a $3 hot dog cart in Manhattan, she paired casual street food with a fine jewelry detail: a delicate pendant necklace that managed to steal the scene.

The piece itself is understated—an ultra-thin chain in white gold or platinum, holding a tiny butterfly-like pendant. It’s the kind of jewel that whispers instead of shouts, but in the middle of the city chaos, it radiated charm.

What made it pop wasn’t just the necklace, but the styling. Blythe kept her neckline bare, letting the pendant sit front and center, while stacking chunky gold bangles and flaunting a bold, oversized cocktail ring in turquoise blue. The clash between minimalism at her collarbone and maximalism on her hand created an eye-catching contrast.
It’s also a cultural statement. The butterfly/bow motif taps into the Y2K revival, a visual code that Gen Z has reclaimed from early-2000s nostalgia. At the same time, the fact that she wore it while biting into a street hot dog collapses the gap between “everyday” and “luxury.”

But here’s the twist: this is exactly the kind of piece where lab grown diamonds could take center stage. For a generation that prizes sustainability, affordability, and everyday wearability, a tiny lab grown diamond pendant delivers sparkle without baggage. In a single street-style look, Blythe reminds us that jewelry doesn’t need a red carpet to feel iconic—it just needs authenticity, contrast, and a little rebellion.
👉 Discover how personalization is reshaping jewelry retail on our Jewelry Applications guide.
👉 See why younger consumers are embracing lab grown gemstones for both fashion and meaning.