The Association of Intelligent Diamond International (AIDI) has unveiled a new initiative aimed at enhancing consumer confidence in the lab-grown diamond jewelry sector.
The “Stellar Retailer Certification” recognizes retailers and traders who meet the highest global standards in operating and promoting lab-grown diamond jewelry — both online and offline.
To earn the title of Stellar Retailer, companies must meet five core requirements:
- Sell lab-grown diamonds graded by reputable laboratories certified by AIDI.
- Ensure that sales teams undergo rigorous education and training on lab-grown diamonds, empowering them to guide customers with confidence and authority.
- Deliver a unique, “stellar” in-store experience that highlights the beauty and individuality of lab-grown diamonds.
- Provide transparent marketing with diamond test reports and product certifications, safeguarding consumer trust.
- Commit to ethical sourcing and responsible business practices.
“Since 2020, AIDI has been working with legal bodies, rough producers, and grading institutes to educate global consumers about lab-grown diamonds. We are now widely recognized as a leading authority on consumer protection in this space,” said Rate Wang, AIDI China Managing Director.
He noted that over 40 retail partners have already outperformed market cycles thanks to AIDI’s collaborative marketing and consumer education efforts. “This is the best time to leverage AIDI’s authority. Stellar Retailer Certification gives lab-grown diamond jewelers a powerful seal of trust — a symbol of quality, responsibility, and credibility in the eyes of consumers,” Wang added.
Exclusive Benefits for Stellar Retailers:
- Official certification seal for use in branding, packaging, and store marketing.
- Editorial coverage and visibility on AIDI’s global website and media channels.
- Priority access to VIP networking events such as the Lab-Grown Diamond Jeweler’s Club at international trade shows in Las Vegas and Australia.
- Enhanced credibility for e-commerce platforms and digital marketplaces.
- Inclusion in the Stellar Retailer Directory connects certified businesses to a wider global audience.
Jack Li, President & CEO of EBOOOM, emphasized the impact: “Through AIDI-led campaigns, we’ve achieved measurable digital results. The Stellar Retailer badge helps consumers immediately recognize the kind of experience and trust we offer.”