Jacquie Aiche’s new “Rebel Heart” campaign brings the heat—and the couple chemistry. For the first time ever, Adam Levine and Behati Prinsloo model together for the L.A.-based jewelry brand, and the result is pure rebellion-meets-romance.
The 134-piece collection includes scarab rings, pavé signets, sensual gold layers, and their shared favorite: alien-shaped inlays in onyx. Crafted in 14k gold with gemstones and crystal charms, each design is rooted in intuition, sensuality, and metaphysical healing.
Aiche, known for her mystic-luxe aesthetic, describes the campaign as “for the rebels, the lovers, and the wild ones.” Behati’s been a longtime muse for the brand, but with Adam joining in, the visuals dial up the energy—raw, radiant, and a little bit cosmic.
“Jacquie’s jewelry has an energy that’s entirely its own, but it still matches mine,” says Levine.
From crystal talismans to luxe classics priced from $1,585 to $93,500, this drop isn’t just about jewelry—it’s a mood, a message, a manifesto of light and desire.
The collection launched April 17 at jacquieaiche.com.