In its eighth annual International Women’s Day campaign, Milan-based Pomellato isn’t just showcasing jewels—it’s issuing a call to action.
The new video features a powerhouse cast:
🎬 Jane Fonda (activist, actress)
🎬 Mariska Hargitay (SVU icon, founder of Joyful Heart Foundation)
🎬 America Ferrera, Laura Harrier, Mattia Furlani, and neuroscientist Gianvito Martino
Their message? One in three women experience domestic violence—and silence is complicity.
Pomellato’s CEO Sabina Belli makes it clear: luxury can no longer stand on the sidelines.
“We must move beyond awareness to action… Silence is not neutrality—it is complicity.”
Shot like a manifesto, the video urges society to break the culture of silence, hold abusers accountable, and amplify survivors’ voices. Pomellato also renewed support for CADMI in Milan and FreeFrom in Los Angeles, linking fashion to grassroots power.
It’s not a campaign. It’s a line in the sand.