Sydney Sweeney has been confirmed to lead Jimmy Choo's upcoming advertising campaign for the second consecutive season, reinforcing her status as a key ambassador for the luxury brand. The campaign will showcase the brand's Pre-Fall 2024 collection, titled "Nocturne."
Creative director Sandra Choi expressed her enthusiasm for the continued partnership, praising Sweeney's unique blend of confidence and approachability, which aligns perfectly with the brand's identity. She highlighted that Sweeney's dynamic presence brings a captivating and modern energy to the classic Jimmy Choo woman.
The "Nocturne" collection itself is designed to embody a spirit of confident elegance for evening wear. It will feature a range of footwear, handbags, and accessories that blend timeless glamour with a contemporary edge.
Sweeney shared her personal excitement about the collaboration, noting her long-standing admiration for the brand. She described the experience of working with the Jimmy Choo team as creatively fulfilling and expressed particular enjoyment in bringing the new designs to life.
Beyond the campaign, Jimmy Choo is planning a comprehensive global marketing strategy to support the launch. This initiative will include digital and social media activations, as well as exclusive events in key international cities, ensuring a widespread introduction of the new collection.
The brand, originally established in 1996 by its namesake designer, is currently a prominent label under the Capri Holdings Limited portfolio, which also includes other major fashion houses such as Michael Kors and Versace.