Spinelli Kilcollin is the debut brand in a new jewelry-focused residency program by Market Highland Park.
Dallas—Spinelli Kilcollin has announced a major residency in Dallas, marking its first long-term activation in the city. But within the industry, the move has sparked debate: is this a bold expansion into a wealthy new market, or a cautious pop-up experiment that signals hesitation in today’s uncertain jewelry retail climate?
The Los Angeles-based brand, founded by Yves Spinelli and Dwyer Kilcollin, is celebrating its 15th anniversary with a residency at Market, a luxury fashion destination in Highland Park Village. Market recently launched a fine jewelry residency program, and Spinelli Kilcollin is its debut partner.
Running through fall 2026, the residency features a custom branded installation inside Market’s redesigned jewelry department, an extensive selection of pieces, exclusive products, and in-store events that allow Dallas clients to engage directly with the brand.
“This marks our first major pop-up activation in Dallas, making it an especially meaningful moment for us,” said Spinelli. “Dwyer’s family, along with many of our team members, have roots in the city, and Dallas has long reflected the spirit of our customers.”
Dallas is not typically where independent fine jewelers plant their flags—New York and Los Angeles have long been the cultural centers of luxury jewelry. But Dallas has emerged as a market with deep wealth, strong art culture, and a clientele eager for exclusivity. Spinelli Kilcollin’s choice to launch here reflects a recognition of Dallas’ influence, but also highlights an industry-wide shift: South and Southwest luxury markets are rising while coastal consumers are more cautious.
Here lies the controversy. Residency advocates argue that the model lowers risk, allowing brands to test demand without long-term leases and heavy overhead. Critics see it differently: a sign of hesitation. At a time when bold flagships, like Alex Moss’ new SoHo store, are staking cultural ground, residencies may suggest a brand isn’t ready to commit. If Spinelli Kilcollin truly believes in its nationwide reach, why not a flagship? Is this a visionary approach to experiential retail, or a hedge against an uncertain luxury economy?
For Market, which launched in 2015 as a women’s luxury concept store, the residency program is an extension of its incubator model. Past fashion pop-ups at Market have often turned into permanent Texas locations for brands. Chief creative officer Keenan Silverman positioned Spinelli Kilcollin as the perfect fit: “Known for their cool, creative spirit, Spinelli Kilcollin’s space embodies that same edgy, unexpected energy, making Market the perfect place to experience the brand.” Whether this partnership becomes a springboard to permanent presence—or remains a two-year flirtation—will define the success of Market’s new fine jewelry experiment.
Residencies like this highlight the crossroads in jewelry retail strategy. Some brands go big with flagships to establish permanence and cultural relevance, while others play it safe with residencies and pop-ups that give flexibility but risk diluting brand power. Spinelli Kilcollin’s Dallas residency might be celebrated as smart adaptability—or criticized as a missed opportunity for bolder expansion.
As the jewelry industry experiments with new retail models, the rise of lab-grown diamonds is shaping consumer expectations and pricing strategies. Discover how this transformation is redefining luxury in our lab-grown diamond guide