For the sixth year in a row, Italian jewelry house Pomellato is honoring International Women’s Day with its signature video campaign: “Pomellato for Women.” But this year’s message hits harder than ever—because freedom itself is on the line.
Led by CEO Sabina Belli, who started the initiative in 2017, the 2024 campaign is a bold call to action for women’s freedom, not just empowerment.
🎥 This Year’s Cast Includes:
- Jane Fonda – actress, feminist, longtime activist
- Joey King – actress, producer, entrepreneur
- Paola Enogu – Italian volleyball champ, LGBTQ+ advocate
- Nasim Eshqi – Iranian rock climber defying state repression
- Sabina Belli – Pomellato CEO and creator of the campaign
Each woman shares what freedom means to her—set against a backdrop of increasing violence, political suppression, and loss of autonomy worldwide.
“Unfortunately, our freedoms as women and people continue to come under threat across the world,” said Belli.
“We are being suppressed, challenged, reduced, silenced, killed.”
Belli has been CEO since 2015 and coined the brand’s signature tagline:
“Pomellato, caring for women since 1967.”
The campaign also goes beyond words. In partnership with the Kering Foundation, Pomellato will support the LA-based nonprofit FreeFrom, which helps domestic violence survivors achieve financial security and long-term safety.
The Kering Foundation, founded in 2008, operates globally in France, Italy, Mexico, the UK, the US, and South Korea—supporting local organizations that fight violence against women.
Pomellato’s boldest campaign yet doesn’t just celebrate women—it demands protection for them.