Platinum Born just launched a new campaign called “Born Leaders” that redefines platinum jewelry—not as just bridal sparkle, but as everyday personal power.
The stars of this campaign? Six inspiring women from across fashion, business, media, and activism:
💬 Soledad O’Brien – media personality and philanthropist
🌿 Pritika Swarup – model and Prakti Beauty founder
👗 Rajni Jacques – Snapchat’s global head of fashion and beauty
🍸 Mélanie Masarin – founder of Ghia, the nonalcoholic apéritif brand
⛵ Shannon Carleton – owner and captain of Yacht Kelpie
🎤 Winter BreeAnne – civic activist and Gen Z advocate
Each woman was styled by Mane Duplan in platinum jewelry that reflects their individual vibe. For example:
- Winter BreeAnne wore the “Limitless” loop bracelet as an upper arm piece—no clasp, full freedom
- Rajni Jacques layered the “Luna Magnetic” necklace as a choker
The campaign also features pieces from the Debut, Celestial, and Prestige collections—all hand-crafted in Japan and exclusively distributed by Suna Bros. in North America.
Shot by iconic photographer Cass Bird in New York City, the visuals blend energy, ease, and self-expression. The campaign was entirely produced by a female creative team, led by Tatijana Shoan of As If magazine, with makeup by Lisa Houghton and hair by Nai’vasha.
“Born Leaders reflects our strategy to make platinum for everyone, every day,” said Rebecca Moskal, VP of Marketing.
“We’re excited to showcase these incredible women and their stories.”
The campaign rolls out this month across Platinum Born’s redesigned website, with video interviews, BTS content, product highlights, and “Shop the Look” features.
It also launches in Neiman Marcus and other retail partners, and will appear at the upcoming Couture Show in Las Vegas, where new fall collections will preview.