Trunk show season is here—but while you’re planning your layout and Insta invites, don’t forget security. 🚨 According to the Jewelers’ Security Alliance (JSA), these public-facing events can be a magnet for thieves—and sometimes even violent crime.
Here’s how to stay stylish and safe 🛡️👇
📵 1.
Think Before You Post
Yes, you want to hype the event—but don’t overshare your travel plans.
“Criminals follow you on Instagram just like your customers do,” warns JSA’s Scott Guginsky.
✅ Do: Use email or private invites to share show locations Don’t: Publicly post your full itinerary or tag every stop
🚚 2.
Ship It—Don’t Carry It
If possible, use a shipping company to transport your merchandise.
“The safest trunk shows are the ones where designers arrive and leave with nothing,” says Guginsky.
If you must travel with inventory:
Bring armed security
Never travel alone—especially on setup or breakdown day
Use tracking devices (AirTags, GPS) in your display cases or bags
🔒 3.
Hide Your Inventory (or Ship It Later)
Instead of leaving with unsold items, store them in the host’s vault and retrieve later or ship out after.
Also smart:
Maintain a detailed inventory list + photos
Double-check your insurance coverage for travel and unattended merchandise
👀 4.
Stay Aware—Always
Designers and store staff should be on high alert for sketchy behavior:
Suspicious cars or plates in the parking lot
- Strangers hovering but not buying
- Anyone asking unusual questions about the layout or schedule
- Tip: Call your local police department ahead of time to request extra patrols during show hours. They’re not just there to file reports—they can help prevent incidents.
🚘 5.
On the Road? Stay Smart
If you think you’re being followed:
Call 911 immediately
- If your car breaks down, drive on the rim to a public place if needed
Do NOT pull over alone in a dark area
- And the golden rule: Never take inventory home. It’s not worth the risk to you or your family.
TL;DR:
💬 Limit public posts
- 🚛 Ship instead of carry
- 🚨 Use security + trackers
- 🔐 Store leftover goods safely
- 🚔 Call for backup if you sense danger
- If you see something weird, report it:
📧 jsa2@jewelerssecurity.org
Stay safe, stay smart—and make your trunk show a sparkling success. ✨