AIDI
AIDI
broken image

AIDI

  • Home
  • Blog 
    • All Categories
    • Consumers
    • ESG
    • GDC
    • Industrial
  • About 
    • About AIDI
    • Structure
  • GDC 
    • GDC
    • Industrial application
    • New to Diamond
  • Designers 
    • Designers
    • Jewelry Industry
    • Designer Review
  • ESG 
    • What is ESG
    • Our Approach
    • Shine differently
    • ESG updates
  • Work with us 
    • Work with us
    • Consumer Guide
    • Retailers breakdown
  • News
  • Policy 
    • Privacy
    • Media Co-op
    • Term of use
    • Terms and Conditions
    • Health & Safety
  • …  
    • Home
    • Blog 
      • All Categories
      • Consumers
      • ESG
      • GDC
      • Industrial
    • About 
      • About AIDI
      • Structure
    • GDC 
      • GDC
      • Industrial application
      • New to Diamond
    • Designers 
      • Designers
      • Jewelry Industry
      • Designer Review
    • ESG 
      • What is ESG
      • Our Approach
      • Shine differently
      • ESG updates
    • Work with us 
      • Work with us
      • Consumer Guide
      • Retailers breakdown
    • News
    • Policy 
      • Privacy
      • Media Co-op
      • Term of use
      • Terms and Conditions
      • Health & Safety
AIDI
AIDI
broken image

AIDI

  • Home
  • Blog 
    • All Categories
    • Consumers
    • ESG
    • GDC
    • Industrial
  • About 
    • About AIDI
    • Structure
  • GDC 
    • GDC
    • Industrial application
    • New to Diamond
  • Designers 
    • Designers
    • Jewelry Industry
    • Designer Review
  • ESG 
    • What is ESG
    • Our Approach
    • Shine differently
    • ESG updates
  • Work with us 
    • Work with us
    • Consumer Guide
    • Retailers breakdown
  • News
  • Policy 
    • Privacy
    • Media Co-op
    • Term of use
    • Terms and Conditions
    • Health & Safety
  • …  
    • Home
    • Blog 
      • All Categories
      • Consumers
      • ESG
      • GDC
      • Industrial
    • About 
      • About AIDI
      • Structure
    • GDC 
      • GDC
      • Industrial application
      • New to Diamond
    • Designers 
      • Designers
      • Jewelry Industry
      • Designer Review
    • ESG 
      • What is ESG
      • Our Approach
      • Shine differently
      • ESG updates
    • Work with us 
      • Work with us
      • Consumer Guide
      • Retailers breakdown
    • News
    • Policy 
      • Privacy
      • Media Co-op
      • Term of use
      • Terms and Conditions
      • Health & Safety
AIDI

✨ From Hardware Stores to High Jewelry: How a Midwest Girl Built a ‘Rock Star’ Brand

Designer Juliana Krys is proof that you can take the girl out of the Midwest—but you’ll never take the Midwest out of the girl. 🧢💎

Before she was designing diamond-studded evil eyes and chic gold chains, Krys was growing up between Bloomfield Hills and Metamora, Michigan, tagging along with her dad to the hardware store and soaking in the textures, the metal, the raw grit that would one day inspire her signature look.

“Jewelry shouldn’t be intimidating—it’s meant to be worn,” she says.

“Everything I design is selfish—I wanted pieces I’d wear. Something cool. Something a rock star mom would throw on.”

🎓 Her Art-Soaked Journey

Krys studied art history at the University of Michigan, then jet-set to Paris and Madrid for immersive studies before completing her master’s at Sotheby’s Institute in London. She fell hard for contemporary art—and eventually for her first husband, Aspen journalist David Lipschultz.

The couple created a TV show and moved to LA. But just six months later, tragedy struck: Lipschultz died in a skiing accident. 💔

Krys spent years between LA and Aspen, navigating grief and rediscovery before finding love again. She and husband Alex now live in Miami with their blended family—and it’s here that her jewelry story truly begins.

💫 When Symbols Become Statements

Drawn to sacred shapes and emotional protection, Krys started experimenting with designs in 2017. Her go-to? The evil eye, now a signature motif in Juliana Krys Jewelry, launched in 2024.

One standout? This $9,595 ring with diamonds and sapphires—glam, bold, and deeply protective. 🧿

🔗 The “Baller” Collection: Midwest Muscle Meets Art World Glam

Her favorite line? The Baller Collection, inspired by those industrial ball chains she first saw at the hardware store as a kid. It’s tough but elegant, like her.

“I might live in a tee and jeans,” she says,

“but I go to galas too. I wanted jewelry that fits both worlds.”

TL;DR:

Juliana Krys is blending grit, glam, and personal history into powerful, wearable art. From Aspen to Miami, from grief to growth—her jewelry isn’t just about sparkle. It’s about story. 🌟✨

Subscribe
Previous
🚨 Jewelers BEWARE: Trunk Shows Are a Criminal’s Dream –...
Next
✨ 1920s GLAM ALERT! This £38K Pearl Sautoir Is the...
 Return to site
Profile picture
Cancel
Cookie Use
We use cookies to improve browsing experience, security, and data collection. By accepting, you agree to the use of cookies for advertising and analytics. You can change your cookie settings at any time. Learn More
Accept all
Settings
Decline All
Cookie Settings
Necessary Cookies
These cookies enable core functionality such as security, network management, and accessibility. These cookies can’t be switched off.
Analytics Cookies
These cookies help us better understand how visitors interact with our website and help us discover errors.
Preferences Cookies
These cookies allow the website to remember choices you've made to provide enhanced functionality and personalization.
Save