A Collaboration Rooted in Purpose
Dr. Jane Goodall has once again joined forces with Brilliant Earth, the jewelry brand known for conflict-free sourcing and recycled metals. This second limited-edition collection launched Tuesday, highlighting not just design, but a mission: to prove that sustainable jewelry and lab-grown diamonds can carry as much cultural weight as mined stones.
“The idea is to spread the word, to get more people interested in producing this kind of jewelry and to get more people determined by ethically sourced jewelry,” Goodall told WWD. For her, the partnership is not fashion—it is activism.
The Symbolism of the Olive Branch
At the heart of the collection lies the olive branch, a motif as old as human civilization. The designs are crafted with 99 percent repurposed gold and carbon capture lab-grown diamonds, symbolizing renewal, resilience, and peace. For Goodall, the symbolism feels urgent: “Right now, there are wars around the world… The olive branch is the symbol of peace.”
Beth Gerstein, Brilliant Earth’s cofounder, agrees. “Whether it’s surviving drought or fire, the olive tree represents resilience. No one embodies that message more than Jane.”
Jewelry With a Mission
Pieces in the collection range from delicate pendants to a medallion featuring a dove surrounded by diamonds and an olive branch. Each detail reflects both the brand’s ethical jewelry philosophy and Goodall’s decades-long dedication to conservation.
“This is the way for the future,” Goodall insists. “If we want to save our planet… this is the kind of direction we must take.”
Ten percent of proceeds go directly to The Jane Goodall Legacy Fund, supporting initiatives like Roots & Shoots, which empowers young people worldwide to launch conservation and community projects.
Beyond Luxury: A Call to Action
Brilliant Earth’s mission has always been to reshape supply chains, increase transparency, and show consumers that lab-grown diamond jewelry can transform the industry. For Gerstein, this collaboration is not just another drop: “It’s a ripple effect. When others in the industry see that consumers care about sustainability, they’ll adapt.”
This is not jewelry meant only to shine—it is jewelry meant to remind us of our responsibility. Or, as Gerstein puts it: “Symbols and meaning that help us remember why we’re on this planet: to make a difference.”