Jewelry tech startup Gemist just landed a $6 million seed round from Entrada Ventures, Artemis Fund, and Collide Capital. This funding will help scale up their custom-design platform for jewelers, aiming to bring the ease of sneaker customization to engagement rings.
Previously a DTC brand, Gemist pivoted to B2B in 2022, now offering retailers a turnkey digital tool to visualize and sell custom pieces. CEO Madeline Fraser says it’s like designing a car—only for fine jewelry.
With users crafting over 14,000 custom designs weekly, Gemist is tackling one of retail’s most tech-starved sectors. Most engagement rings still require tedious back-and-forth, hours of manual effort, and offline CAD mock-ups—just to maybe close a sale.
This funding could change that, digitizing a process that’s long overdue for disruption.