Domino Jewellery once again proves its reputation for agility and innovation by bringing the latest jewellery trend to market in record time.
Just two days after Cristiano Ronaldo’s headline-making proposal and the media storm that followed, Domino’s retailers are already able to stock a ring inspired by the design.
On 11 August, the footballer proposed with a bold engagement ring that instantly caught the attention of jewellery lovers and trend-watchers worldwide.
The story exploded across global media by 12 August—and Domino Jewellery’s design team wasted no time in responding.
By 14 August, Domino had:
- Conceptualised and sketched a design inspired by the now-famous ring
- Completed full CAD through its in-house CAD design specialists
- Created renders and animations
Uploaded the design to its website, supported with marketing materials for its retail partners
This turnaround exemplifies Domino Jewellery’s commitment to supporting its retail partners with of the moment designs that reflect the hottest trends driven by celebrity culture and social media.
“We know today’s consumers are incredibly trend-aware and expect to see the styles they love available immediately,” said managing director Andrew J. Morton.
“Our integrated team of designers, CAD technicians, and marketers work closely together to ensure our retail partners are always ahead of the curve—not playing catch-up.”
Retailers looking to stay in step with real-time consumer trends can trust Domino Jewellery to deliver current fine jewellery.
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