De Beers Jewellers, the retail arm of the renowned diamond mining company, has appointed Henry Jun Liu as its new Chief Marketing Officer. Liu brings a wealth of experience from his tenure at Tiffany & Co., where he played a pivotal role in shaping the brand’s global presence.
A Proven Leader in Luxury Marketing
Liu joined De Beers in September 2024, operating out of the company’s London headquarters. In his new role, he will spearhead De Beers Jewellers’ ambitious global marketing strategy, aligning with CEO Al Cook’s vision to expand the brand from its current 30 stores to 100 worldwide.
At Tiffany, Liu excelled as the Senior Director of Global Marketing, overseeing:
- High-profile experiential events.
- Prestigious exhibitions.
- The reopening of Tiffany’s historic Landmark flagship on Fifth Avenue in New York.
Interestingly, Tiffany is now owned by LVMH, De Beers’ original partner in its retail chain, adding an intriguing layer of irony to Liu’s move.
An Impressive Career Trajectory
Beyond his tenure at Tiffany, Liu’s resume includes leadership roles at McCann Erickson, Procter & Gamble, and Estée Lauder, showcasing his diverse expertise in marketing across various industries.
A Strategic Step Forward for De Beers
Liu’s appointment signals De Beers Jewellers’ commitment to elevating its brand on the global stage. With plans to enhance customer experiences and expand its retail footprint, the company is positioning itself as a leader in luxury diamond retail.