De Beers has named Botswana’s first Olympic gold medalist, Letsile Tebogo, as its new global ambassador in a groundbreaking partnership that celebrates the country’s diamond legacy.
The initiative highlights both Tebogo’s rise to sporting greatness and the transformative power of Botswana’s natural diamonds. De Beers credits its long-standing partnership with Botswana for fostering economic development, advancing education, and even supporting sports programs that cultivate talents like Tebogo.
“Our partnership isn’t just about sports—it’s about showcasing how our natural resources drive positive change and create opportunities for future champions,” Tebogo said in a statement.
As part of the alliance, Tebogo will headline a media campaign, including a short film series titled Talent Unearthed. The series will spotlight Botswana’s rising athletes and explore how natural diamonds have contributed to uplifting communities, aiming to inspire the next generation of leaders.
“Tebogo’s journey from Botswana to Olympic victory mirrors the transformation of natural diamonds,” said Sandrine Conseiller, CEO of De Beers Brands. “Just as diamonds are shaped by pressure and time, Tebogo’s story embodies the resilience and progress of Botswana.”
With this high-profile collaboration, De Beers is making a powerful statement—natural diamonds are more than just luxury; they are a force for progress, just like the athletes who represent their homeland on the global stage.