Paris Jewellers is taking luxury shopping to the next level with their brand-new jewelry venture, Celi! Co-owners Chau Lui and Trang Wong have just launched this modern, affordable fine jewelry brand that celebrates life’s milestones in style. And it’s not just about buying jewelry—it’s about making memories.
Toronto’s Newest Luxury Destination—Celi’s Experiential Showroom Opens Nov. 14!
Celi’s first showroom opens its doors next Thursday on Queen Street in downtown Toronto, promising a space where customers can shop, celebrate, and share their stories. Think champagne service, a bridal alcove for engagement ring shopping, and an outdoor space for special events in spring 2025. It’s all about making every moment count.
“We’ve always believed in dreaming big, and opening a location in the heart of Toronto has always been a goal for our family,” says Lui. “Celi is here to celebrate every milestone—whether it’s a birthday, an anniversary, a baby shower, or even that ‘just because’ moment.”
A Personal Touch—Honoring Family Heritage in Every Detail
The Celi showroom is more than just a luxury shopping space; it’s a tribute to the family’s roots. “When our mom opened her first store, she didn’t speak English, so she used a Vietnamese-English dictionary to communicate with customers,” Lui shares. “We’ve found a unique way to honor her story in our new showroom, and we can’t wait for everyone to see it.”
The space features a pale-blue-and-gold color scheme, with little touches that reflect the history of Paris Jewellers—a nod to the brand’s founding and the journey of the Lui family since 1987.
Shop Fine Jewelry Online and In-Store—From Gold Studs to Stunning Engagement Rings!
Celi’s jewelry collection is already live online, with prices ranging from $65 for 14k gold studs to engagement rings with both natural and lab-grown diamonds. The brand is also set to shine with in-store activations and digital advertising. Meanwhile, Paris Jewellers continues to expand, with a new Alberta location opening next spring.
Ready to celebrate your milestones in style? Celi is here to make every moment special—experience Toronto’s newest luxury jewelry destination starting Nov. 14!