In a powerful tribute to one of popular music’s most beloved stars, watchmaker Bulova has unveiled its first release in a limited-edition Tony Bennett collection. The We Are All Here watch draws its name from words spoken to Bennett by Ella Fitzgerald during the historic 1965 civil rights march in Selma, Ala.
Those words and Bennett’s signature are etched on the caseback of the watch, which is available in three styles, priced from $495 to $595. Its name underscores Bennett’s dedication to justice and equality. (The Queens native is represented in the International Civil Rights Walk of Fame at the Martin Luther King Jr. National Historical Park in Atlanta.)
Bulova Tony Bennett We Are All Here wristwatch in gold-tone stainless steel case with lizard leather strap, $495
“Bulova and Tony share a deep lineage rooted in New York City, a reverence for craft, and an instinct for timelessness,” said Olivier Chastan, founder of Iconoclast, the brand management company that has partnered with Bulova to create the Bennett watches. “This collaboration represents not just a tribute, but a continuation of Tony’s enduring spirit.”
The watch’s angular silhouette is inspired by “the classic design of the 1980s, when Bennett staged a roaring comeback,” according to Bulova’s website. It notes that the timepiece features “a seconds hand counterbalance shaped like Bennett’s signature folded pocket square.”
Bulova Tony Bennett We Are All Here timepiece in silver-tone stainless steel, $525
Bulova and Iconoclast will release additional watches in the Tony Bennett collection in the coming year, as the 100th anniversary of the singer’s birth (in August 1926) approaches.
“As a fellow New York icon, he shared Bulova’s commitment to artistry and longevity,” Jeffrey Cohen, president of Bulova parent Citizen Watch America, said in a statement. “Each piece in this collection is designed to honor his legacy in a way that lives on, minute by minute.”
A portion of the proceeds from the We Are All Here watch—available now at select retailers and on Bulova’s website—will be donated to the Frank Sinatra School of the Arts, a public high school in Queens cofounded by Bennett and his wife Susan.
Top: Bulova Tony Bennett We Are All Here timepiece in gold-tone stainless steel, $595 (photos courtesy of Bulova)