Harvey Rovinsky, the visionary who turned his family’s retail business into a nationally recognized jewelry brand, has passed away at 77 following a cardiac event on January 28. Rovinsky made headlines in 2023 when he gave away his company to longtime employees, a remarkable gesture that made him a beloved figure in the industry.
Born in Philadelphia, Rovinsky was the son of a watchmaker. After a year of college, he decided it wasn’t for him and joined the appliance store owned by Bernie and Lorraine Rosenberg, his girlfriend's parents. At 19, he began his journey in the retail business, eventually marrying Madalyn, or “Maddy,” a teacher who would later become the company’s main buyer.
The family business, initially focused on appliances, expanded into jewelry in the 1970s, eventually evolving into Bernie Robbins Jewelers, a respected name in high-end jewelry. In 1992, Rovinsky repositioned the business to focus on premium brands like Rolex, David Yurman, and Cartier, a move that propelled Bernie Robbins into national recognition. The company grew to operate eight stores across the Philadelphia area and New Jersey.
Rovinsky's philosophy was simple: make jewelry shopping an enjoyable experience for customers. "We have to make it so they have a good time wearing it and buying it," he said in a 2010 interview. He was known for surprising clients with flowers, champagne, and personalized touches that set his business apart from competitors.
The company faced challenges after the 2008 recession, leading to the closure of half its stores and layoffs. However, Bernie Robbins remained a prominent name in the industry, earning a place in National Jeweler’s Retailer Hall of Fame in 2022.
In a groundbreaking move in 2023, Rovinsky announced he would pass the reins of his company to six longtime employees, debt-free and at no cost. "I figured I’d do something for these people who have worked with us for 30 years," he said. The transfer was completed in March 2024, and Rovinsky remained as a consultant until January 2025.
Rovinsky’s legacy extends beyond business; he was deeply involved in philanthropic efforts, particularly in support of Jewish causes. His dedication to both his family and employees earned him admiration in the industry.
He is survived by his wife of 55 years, Maddy; their daughter, Julia; and two grandchildren. In his memory, the family asks for contributions to be made to various charitable organizations, including Chabad at the Shore and the Israel Defense Forces.