Industry insider Edahn Golan just dropped some 💣 insights on the 2025 $100 Million Supersellers list — and it’s not just about who made it, but how.
👑 The Winners:
- Cartier-owner Richemont, Costco, and Pandora all smashed 2024 with double-digit growth
- U.S. jewelry sales overall rose 2%, but that boost was not evenly shared
- Specialty retailers dominated the Superseller list: 57% of entries, up from 51% last year
🛑 The Strugglers:
- Mall-based jewelers are fading fast 😬 — low foot traffic = sinking sales
- Online jewelry specialists saw a major drop due to high marketing costs (20–30% of net income!) and cutting back on ads hurt visibility
- Cultural shifts: less peer pressure on grooms-to-be = smaller ring budgets 💍
💥 The Lab-Grown Dilemma:
Consumers want big diamonds for cheap — lab-grown fits perfectly (💸 up to 85% cheaper than natural), but jewelers hate selling them due to collapsing prices.
💎 Average engagement ring prices:
- Natural: $6,700
- Lab-grown: $2,600 😱
- That’s a 61% difference, and it’s tanking profit margins across the board
📉 The average price of engagement rings in general:
- Down from $3,600 → $2,700 in just a few years
- Even specialty jewelers dropped from $5,800 → $4,800
🏷️ Gold and silver prices are up
🪙 Natural diamond prices are down
🛍️ Malls are dying
💻 Marketing is more expensive
📉 Inflation (3%) wiped out most "nominal" gains
🚀 But the bright spots?
✅ Brands that constantly evolve — like Pandora & Tiffany (LVMH)
✅ Killer value — Costco’s ultra-flat markups are winning hearts
✅ Smart, lasting design — always in style
✅ Specialty-only shops are still thriving
💬 Edahn’s big message?
“It’s not about whether people want jewelry — it’s about creating an experience that makes them choose jewelry over other luxury options.” ✨
⏳ Tough times may be ahead, but jewelry has always bounced back strong. Why?
Because true luxury never goes out of style. 💎🔥