Forevermark Jewelry Review

Forevermark, a division of De Beers, launched in 2011 to offer high-end, responsibly sourced diamonds. The brand promises exclusivity, beauty, and rarity, but does it live up to these claims? Let’s take a closer look.

The Brand

Forevermark leverages the prestige of De Beers, with high-end branding and luxury visuals, aiming to compete with the likes of Tiffany and Cartier. Forevermark promises that only 1% of the world’s diamonds are deemed suitable to carry their inscription, focusing on "beautiful, rare, and responsibly sourced" diamonds. However, their broad quality range, from 'Very Good' to 'Excellent' cut grades, and color ratings from 'D' to 'L', makes it hard to distinguish Forevermark diamonds from those offered by other retailers.

Quality Concerns

One major issue with Forevermark diamonds is their certification. Unlike most reputable vendors that use independent bodies like GIA or AGS, Forevermark certifies their diamonds in-house. This raises concerns about objectivity and reliability. Independent certification is key to ensuring consistent and unbiased quality grading, which is why many experts advise against in-house certifications. Furthermore, Forevermark's focus on the inscription of diamonds—visible only under a special viewer—feels like more of a marketing gimmick than a substantial quality feature.

Design and Availability

Forevermark engagement rings are often praised for their creative, luxury designs, such as the Greek-inspired Encordia collection. The craftsmanship is of high quality, with distinctive pave settings that radiate elegance. However, Forevermark's jewelry is only available through physical retailers, meaning you pay a premium without having the transparency of comparing detailed specifications online. This lack of online availability is a major drawback, particularly as more diamond buyers look for transparency in the purchasing process.

Pricing

Forevermark diamonds are priced in the middle to upper tier of the bridal market. Despite the premium price point, there’s a lack of transparency regarding diamond cut quality and performance. Without independent verification of the quality, the prices can be difficult to justify, especially compared to other luxury brands like Tiffany, which also uses in-house certification but has a higher reputation for quality.

Final Thoughts

Forevermark jewelry is undeniably beautiful, with well-crafted engagement rings that cater to those seeking luxury. However, the lack of independent certification and the inability to purchase jewelry online detract from their overall value. Buyers seeking transparency and the highest quality are better served by online retailers like Whiteflash, Blue Nile, or James Allen, which offer detailed certifications and more accessible pricing without compromising on quality.