It wasn’t until Edie celebrated her 10th wedding anniversary with a family trip to Alaska to witness the Northern Lights that she finally made the decision to create her jewelry brand. The dazzling display of the aurora borealis—magical, otherworldly, and eternal—left an indelible mark on her. The natural spectacle, combined with the silent awe of her mother and the joyful excitement of her daughter, inspired her to create Aurora Fine Jewelry, a brand focused on crafting timeless, high-end jewelry that could be passed down through generations.

Edie envisioned a line of jewelry that encapsulated the dreams of her youth, the emotions of the present, and the anticipation of the future, all shaped into brilliant, sparkling pieces. She wanted to create heirlooms that would carry the family legacy—just as the cherished jewelry from her childhood was passed down to her children.