French jewelry designer Yvonne Léon is celebrating a significant milestone in her brand’s expansion with the launch of a shop-in-shop at the iconic Liberty London. Opened on November 6, this charming space is located in the celebrated Jewellery Hall on the ground floor, offering a curated taste of Léon’s Parisian boutiques.
A New Chapter for the Brand
With two stores already established in Paris, Léon describes the London venture as the beginning of a new chapter for her company. “We want customers to feel both inspired and special, immersed in a refined universe that reflects the elegance and authenticity of our collections,” she shares.
Despite its compact size—just 64 square feet—the boutique encapsulates Léon’s distinctive aesthetic. Designed in soft, powdery hues, the shop harmonizes with Liberty London’s luxurious atmosphere while maintaining the brand’s signature charm.
An Immersive Parisian Experience
Staffed by Léon’s own team, the boutique offers clients a personalized shopping experience akin to visiting her Parisian locations. “This space invites fine jewelry enthusiasts to discover the brand’s iconic creations, blending preciousness with whimsy,” Léon says.
Standout pieces include:
- The playful mini lobster earring.
- The inventive Gousset jewels, inspired by watch crowns and whimsically styled on a crab made of sliced apple.
Iconic Collections on Display
The Liberty London boutique showcases a diverse range of Léon’s signature collections, including:
- Les Chevalières
- La Plage
- Le Safari
- Les Berlingots
- Les Gaufrettes
- Les Solitaires
“This selection allows every client to find a piece that perfectly suits them,” Léon explains, inviting Londoners to embrace her unique blend of French craftsmanship and modern design.