The Natural Diamond Council (NDC) just released its 2024 Natural Diamond Trends report, based on data from 2,000+ U.S. specialty jewelers, via analytics firm Tenoris. Here’s what your customers are gravitating toward this year 👇
💎 Size Trends
- Avg. center stone for engagement rings: 1.07 cts
- Big surge in 2–2.24 ct. diamonds: +18% sales, now 10% of market
- Most common size: 1–1.04 ct. (15% market share, but declining -8%)
💠 Shape Preferences
- Round still rules: 82% of center stones
- But ovals are gaining fast
- Other trending fancy cuts: pear, marquise, emerald, and other elongated shapes that flatter the hand and signal individuality
🔍 Clarity Shift
- VS clarity is rising in popularity
- SI1 clarity is still most common—but slowly declining
💸 Price Point
- Avg. price of engagement rings in 2024: $6,750
🎯 Most Popular Specs
- Shape: Round (62%), Oval (16%)
- Color: H
- Clarity: SI1
TL;DR
✅ Bigger diamonds are in
✅ Fancy shapes = uniqueness
✅ Consumers care more about visual impact + clarity
✅ The $6–7K range is the new normal for engagement ring spend