Nick Mehta, CEO of Varsha Diamonds, isn't holding back—he believes colored gemstones are set to steal the spotlight in 2025. "Adding color moves us forward and opens up endless possibilities beyond just diamonds," Mehta says, pointing to research showing that the global market for colored gemstones has been on the rise since 2021 and is expected to grow by 6.2% by 2028.
"It's All About Evolution"—Embracing Color as the Future of Jewelry
Mehta shares that Varsha Diamonds has always been about growth and innovation. They started as a small melee supplier, moved into retail with larger diamonds, and even branded themselves with diamonds—but they’re not stopping there. "We don’t want to leave any stone unturned, and the next phase is color," he says.
Varsha's new gemstone collections include:
- Color Candy: Aimed at younger buyers, featuring citrine, garnet, amethyst, and blue topaz in 14k gold or gold-plated sterling silver, starting at $550.
- Green Majesty: Featuring Zambian emeralds in 18k white gold, with or without natural diamond accents, starting at $1,500.
- Rosé, Azur & Amarillo: Highlighting lab-grown diamonds of 3 carats or more in pink, blue, and yellow hues, starting at $2,900.
Why Colored Gems Are the New Must-Have
Mehta believes colored gemstones are about more than just beauty—they’re about status. "There’s a reason kings and queens loved wearing colored gemstones. Diamonds are romantic, but colored gemstones are something you can buy for yourself, any time, just because," Mehta says.
With collections designed for everyone—from Gen Z-ers building their business wardrobe to seasoned collectors—Varsha Diamonds wants to help customers showcase their individuality through vibrant gemstones. "Colored gemstones show your growth—where you were, where you’re going, and where you want to be."
Could 2025 be the year that colored gemstones truly outshine diamonds? With rising demand and a surge in new designs, it looks like a colorful future is just around the corner.