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      • Structure
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      • Diamond Industry
      • Opinions & Insights
      • Events & Sponsored
    • Guide 
      • Lab-Grown Diamonds Guide
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      • Term of use
      • Terms and Conditions
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AIDI
AIDI

Association of Intelligent

Diamond International

  • Home
  • About 
    • About AIDI
    • Structure
  • News 
    • Industry & Market
    • People
    • Jewelry Trends
    • Diamond Industry
    • Opinions & Insights
    • Events & Sponsored
  • Guide 
    • Lab-Grown Diamonds Guide
    • Lab-Grown Gemstones Guide
    • Jewelry Guide
    • Substainable Guide
  • GDC 
    • GDC
    • Industrial application
    • New to Diamond
  • Designers 
    • Designers
    • Designer Review
  • ESG 
    • What is ESG
    • Our Approach
    • ESG updates
  • Work with us 
    • Stellar Retailers
    • Work with us
    • Consumer Guide
  • Policy 
    • Privacy
    • Media Co-op
    • Term of use
    • Terms and Conditions
    • Health & Safety
  • Subscription
  • …  
    • Home
    • About 
      • About AIDI
      • Structure
    • News 
      • Industry & Market
      • People
      • Jewelry Trends
      • Diamond Industry
      • Opinions & Insights
      • Events & Sponsored
    • Guide 
      • Lab-Grown Diamonds Guide
      • Lab-Grown Gemstones Guide
      • Jewelry Guide
      • Substainable Guide
    • GDC 
      • GDC
      • Industrial application
      • New to Diamond
    • Designers 
      • Designers
      • Designer Review
    • ESG 
      • What is ESG
      • Our Approach
      • ESG updates
    • Work with us 
      • Stellar Retailers
      • Work with us
      • Consumer Guide
    • Policy 
      • Privacy
      • Media Co-op
      • Term of use
      • Terms and Conditions
      • Health & Safety
    • Subscription
AIDI

Tous Family Reclaims Iconic Jewelry Brand in $200 Million Buyout

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The Tous family has regained full ownership of their renowned jewelry brand by purchasing the 25% stake held by Partners Group, a Switzerland-based investment firm. The buyout, reportedly valued at $200 million, marks a significant milestone for the 104-year-old company.

A Decade of Growth Under Partners Group

Partners Group acquired its stake in 2015, contributing to a remarkable transformation of Tous over nearly a decade. During this period:

  • Tous achieved a 75% increase in turnover, reaching a record €477 million ($497 million) in 2023.
  • The company enhanced its governance structure under CEO Carlos Soler Duffo, which will remain intact following the buyout.

The arrangement’s “time frame set by both parties has been exceeded,” stated Tous, prompting the family to reclaim full control.

Looking Ahead

The Tous family’s reacquisition underscores their commitment to preserving the brand’s legacy while steering it into its next chapter of growth. With full ownership restored, the company is poised to build on its success and continue its leadership in the global jewelry market.

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