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AIDI

Tom Brady Unveils $650K Jacob & Co. Watch at Monaco

· Fashion
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NFL legend and horology enthusiast Tom Brady is once again making headlines—not for his football stats or budding romances but this time for the unveiling of his bespoke 1-of-1 Jacob & Co. Twin Turbo Furious timepiece. Making its grand debut at the prestigious E1 Monaco Grand Prix last Saturday, July 19, the American watchmakers proudly declared it their “most technically complicated watch yet.” The exclusive event, where Brady’s team also secured a second-place finish in the all-electric boat race, provided a fitting backdrop for a watch that embodies both precision and high performance.

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The Twin Turbo Furious Tom Brady Edition timepiece

Priced at a staggering $650,000, this design represents extreme mechanical engineering and personalized luxury. At its core lies the manual-winding JCFM05 movement, a marvel of micro-engineering comprising 832 components and 75 jewels. It boasts twin triple-axis flying tourbillons, meticulously designed to enhance chronometric accuracy, and a sophisticated decimal minute repeater featuring elongated cathedral gongs for a deeper, more resonant chime. A particularly innovative feature is the monopusher chronograph, equipped with a pitboard time differential calculator that can compare up to five consecutive lap times, measuring every gain or loss to the second.

Aesthetically, the timepiece is a direct reflection of Brady’s “personal style and mindset,” crafted in lightweight forged carbon with a refined black, white, and gray tonal scheme that Jacob & Co. states signifies “clarity and intent.” Personal touches abound, including Brady’s distinctive signature in place of the brand’s logo at 12 o’clock and a single ruby subtly marking the former footballer’s jersey number.

Brady’s foray into bespoke watchmaking with Jacob & Co. marks a significant evolution in his already impressive collection. Brady is known as a serious luxury watch collector, with a portfolio including pieces from esteemed brands like IWC, Rolex, Patek Philippe, Richard Mille, and Audemars Piguet. He has previously sported other extravagant Jacob & Co. pieces, such as the $740,000 Caviar Tourbillon Yellow Sapphires and the $3 million Billionaire Mini Ashoka. However, this new Twin Turbo Furious is explicitly described as a collaboration, with Jacob & Co. emphasizing it “wasn’t made for Tom Brady. It was made with him.”

At top: The founder of Jacob & Co., Jacob Arabo, and Tom Brady wearing his bespoke Twin Turbo Furious timepiece

(Photos courtesy of Jacob & Co.)

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