Daniel’s Jewelers is proving that lab-grown diamonds aren’t the only thing sparkling in 2024—their in-store data game just went full ✨e-commerce mode✨ thanks to a high-tech partnership with RetailNext. Yes, we’re talking real-time analytics, AI cameras, and insights that actually tell you when your best salespeople need to be on the floor.
After growing to 100+ stores (and crushing it online), Daniel’s needed to level up their in-store game. So they brought in RetailNext, a major player in traffic analytics used by 450+ of the world’s biggest retail names. The result? Daniel’s can now track everything from foot traffic to conversion rates like a DTC brand on steroids.
💡 Before this collab, they were using old-school camera systems and manual data gathering. Not ideal when you’re trying to figure out if your TikTok ad just brought a customer through the door.
With RetailNext’s AI-powered Aurora device, they’re now getting crystal-clear video, 3D imaging, and traffic trend breakdowns across all locations. And yeah—it also helps catch shoplifters and support law enforcement with HD footage when needed. That’s next-level sparkle protection. 🔐💎
But here’s where it gets even cooler: The data showed that Sundays were unexpectedly lit in a third of their stores. So they reworked staffing schedules to make sure top performers were on the floor during those “power hours.” The result? Higher productivity, better customer experiences, and way more sparkle sold.
“Diamonds are forever, and so are happy customers,” said Daniel’s CEO David Sherwood, who’s clearly not playing around. “With real-time analytics, we can now match our best people with our busiest hours. It’s been a game-changer.”
As lab-grown diamonds continue to heat up (now 17% of the market and counting), Daniel’s is positioning itself as the modern-day jewelry giant that knows how to blend tradition with next-gen tech.
So yeah… if your favorite jewelry store suddenly seems smarter, sharper, and eerily good at knowing when to wow you—it’s probably Daniel’s. And it’s probably because of RetailNext. 🤖💼