Fashion jewelry favorite Awe Inspired is stepping into the world of luxury with its first-ever 14k gold and gemstone collection—and it’s not just a glow-up, it’s a full-on transformation. 💎
The new Eternal Awe line includes goddess-inspired pendants, earrings, and necklaces ranging from $600 to $2,500, crafted with natural diamonds, rubies, and emeralds. The goal? Timeless elegance that honors strength and legacy.
Max Johnson, who co-founded the brand with his mom Jill—a cancer survivor and jewelry designer—calls it “a natural next step” driven by customer demand for pieces that mean something. 🧿
From a Medusa necklace with emerald eyes to a ruby sword pendant, these aren't your average accessories—they're crafted to become heirlooms. And even as gold prices soar, Awe Inspired says they’ll keep their original vermeil and silver lines so fans can still access their designs affordably.
Coming soon? A holiday capsule in late 2025 and lockets and tennis jewelry in 2026. Yes, they’re just getting started.