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AIDI

🌸💎 These Jeweled Flowers Never Wilt – Buccellati’s 100-Year-Old Secret Revealed in London Exhibit!

If you thought brooches were your grandma’s thing, think again. Italian jewelry house Buccellati is making floral pins the most iconic flex of 2025, thanks to a jaw-dropping exhibition at London’s Saatchi Gallery. 🌺✨

Titled “Flowers: Flora in Contemporary Art & Culture,” the exhibit features over 500 works—but it’s the hyperreal, gemstone-studded Magnolia brooches from Buccellati’s 2025 Prestigio collection that are stealing the show.

Crafted in white and yellow gold and dripping with emeralds, rubies, or sapphires, these brooches look like they bloomed straight out of a fairy tale—if fairies had a $17,000 jewelry budget.

And it’s not just about looks. These aren’t trend pieces; they’re century-spanning works of wearable art. From Mario Buccellati’s 1929 Orchid to the 1960s Daisy, to Gianmaria’s 1991 Begonia, and now Andrea’s modern-day Magnolias—the family has literally passed the goldsmithing torch down three generations.

Each piece features the house’s signature segrinato engraving technique, which gives the petals a soft, velvety texture. Think: flower meets haute couture metalwork.

Maria Cristina Buccellati—granddaughter of founder Mario and global marketing director—calls these pins “a symbol of rebirth, joy, and harmony.” And her personal fave? The dreamy 1990s Begonia brooch, made with baroque pearls and engraved gold so radiant it looks like it’s been dipped in sunshine.

Bonus beauty: The brooches are versatile AF. Detachable, transformable, and literally made to be worn your way. It’s timeless luxury that plays well with everything from ball gowns to blazers.

You’ll also find Buccellati’s silverware and iconic flower bowls on display, plus handcrafted paper blossoms by Venetian artist Marta Tullio Nardi—because even the decor needs to slay.

📍 On view through May 5 at Saatchi Gallery, Chelsea, London.

Luxury lovers, this is your floral moment. Don’t just wear jewelry. Wear art. 🌿💫

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