Tanishq Diamonds, in collaboration with the De Beers Group, hosted an exclusive media preview on July 18th at the Jio World Convention Centre in Mumbai. The event marked the launch of a new initiative aimed at reshaping consumer understanding of natural diamonds, with an emphasis on education, innovation, and storytelling.
At the heart of the showcase was Tanishq’s debut of its Diamond Expertise Experience, developed in partnership with De Beers. Designed to dispel myths around natural diamonds, the experience signalled a more transparent, immersive approach to consumer engagement.
Attendees were also treated to a first look at Ethereal Wonders, a new high-jewellery line billed as “a collection so rare you can’t get enough.” The curation focused on rarity and craftsmanship, reinforcing Tanishq’s move into elevated product tiers.
Adding to the momentum was a preview of Radiance in Rhythm, a collaborative collection with designer Rahul Mishra. The couture-led line—fresh off the Paris Fashion Week runway—paired diamond jewellery with garments known for their architectural silhouettes and textile storytelling.
The evening also featured immersive performances and a blend of fashion and fine jewellery, positioning Tanishq as a brand that’s not only expanding its natural diamond narrative but also reshaping how the category is experienced in India