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AIDI

Sukhadia Stones Takes the Gem World by Storm—Here's How They’re Dominating the Market for Rubies and Sapphires!

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Sukhadia Stones Co Ltd, a specialist in corundum gemstones, is taking its business to new heights by leveraging a massive stockpile of colorful gems, paired with expert inventory management and sharp business instincts. Founded by Chetan and Kaimesh Sukhadia in 2002, this gemstone powerhouse is known for its incredible range of rubies and sapphires—from standard sizes to eye-catching single gems and complete sets, offering a dazzling array of quality, origin, color, and cut.

From India to the World—Sukhadia Stones Is Exporting Excellence

The company exports medium to high-grade gemstones to around 30 countries, supplying jewelry brands and manufacturers with a reliable selection of heated and untreated rubies and sapphires from a range of origins. With this solid inventory, Sukhadia Stones has been able to thrive even as prices for large gemstones have skyrocketed.

Kaimesh Sukhadia, the managing director, explains, "Our competitive advantage in the colored gemstone field has always been our extensive variety of rubies, sapphires, and other fancy sapphires, allowing us to meet the diverse needs of our clients. Careful inventory management and focused sales strategies helped us stay resilient during the pandemic."

Smart Inventory Management Is the Secret to Surviving the Crisis

While logistics and supply chain challenges have led to soaring prices for colored gemstones since late 2022, Sukhadia Stones managed to maintain business stability throughout the pandemic by keeping a careful eye on inventory. The company plans to focus on selling its existing polished stock to keep costs down and inventory manageable.

“Looking ahead, we plan to continue managing our inventory meticulously and to minimize risk when purchasing rough stones and selling polished gems,” says Kaimesh. “This strategy worked well during the pandemic and should help us maintain steady growth in the long term.”

A Bright Future for Colored Gemstones

The overall market environment has also been favorable for Sukhadia Stones. With key clients across India, Japan, Europe, and the United States, the slowdown in the Chinese market hasn't directly affected their sales. Kaimesh remains optimistic, expecting colored gemstone prices to eventually stabilize, boosting market activity.

“The business cycle is slowing after a strong start to the year,” Kaimesh notes. “Once prices stabilize, buyers should regain confidence, and the market will likely return to normal.”

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