All Hours, the new collection by Stephanie Gottlieb and Oak and Luna, is a first for both jewelry brands and seeks that all-important self-purchasing woman who is looking for jewelry at the intersection of affordability and upscale style.
The limited-edition collection that debuted Aug. 28 takes Gottlieb’s New York City vibe and her personal approach to jewelry marketing and translates them into pieces suitable for wearing from day to night, at work and during an evening out—hence the name, All Hours.
“This partnership celebrates what both brands stand for: making women feel confident, seen, and unique– all day, all night, all hours,” says Jordan Heruti, Oak and Luna’s head of jewelry design. All Hours is the first-ever collaboration for Oak and Luna, a subsidiary of Tel Aviv–based Tenengroup.
Keeping the price within reach of any budget, All Hours jewelry pieces include the heart-shape Gold Hour stud earrings ($250), made with black enamel and gold vermeil or sterling silver, and My Signature necklace ($150), with a vermeil or sterling silver initial pendant on a black cord.
Stephanie Gottlieb, the ultimate uptown girl, models the Stephanie Gottlieb x Oak and Luna Gold Hour necklace ($170) in gold vermeil.
“This collaboration with Oak and Luna was about bringing my design philosophy—personal, playful, and timeless—to a wider audience,” Gottlieb says. “I’ve always believed jewelry should feel like it belongs to you, that it tells your story. Oak and Luna shares that belief in accessibility and personalization, so together we were able to create pieces that women can live in, layer, and make their own.”
All Hours is Gottlieb’s first meaningful step into the sterling silver category. Another material the collab chose for budget-friendliness is moissanite (Gottlieb is well known for using natural diamonds in her brand).
The collaboration’s vision was to create jewelry that was approachable and designed for everyday wear. Oak and Luna’s primary customers are young and creative, and partnering with that brand gives Gottlieb a chance to reach new clients.
Gottlieb says she and the Oak and Luna team used mood boards to come up with their jewelry collaboration’s looks, including the Magic ring ($230).
In the design process, both parties worked on mood boards that showed bright colors, fine textures, and empowering symbols. This resulted in a collection that includes charms featuring zodiac symbols and engraved sayings such as “No Limits” and “Good Vibes Only.”
All Hours also surprises with several brooches, including the Statement of Heart, Power Hearts, and Centerline Motion, each priced at $60. Promotional photography shows these pieces with casual denim, work attire, and dressing evening wear.
This is jewelry a woman can wear from school drop-off to business meeting to girls’ night, Gottlieb says, and it was a joy to develop the line with the team at Oak and Luna.
“It’s a powerful moment of creativity and empowerment, and I’m beyond thrilled to share it with the world,” she says.
Top: Stephanie Gottlieb models a heart brooch ($60) from her collaboration with Oak and Luna. (Photos courtesy of Oak and Luna)