Robinson Pelham’s new marketing campaign, From Sunrise to Sunset, gives a sneak peek at the U.K. jeweler’s new collection and shows clients how they can wear the jewels everywhere, from morning coffees to evening galas.
The photos and video shorts were shot on Ibiza, by London-based production company Seasky. Robinson Pelham’s creative director, Vanessa Chilton, says the brand selected the Spanish island for its natural light, bright flora, and strong energy.
From beachfront morning walks to sunset parties, Ibiza felt like the right backdrop for the brand to share the message that its jewelry is designed to be worn, layered, and lived in, she says.
Robinson Pelham’s new campaign shows how its jewelry is wearable for everyday activities, including going to the pool in Heidi Klein swimwear.
“It’s been a goal for us to shoot our jewels on location in Europe, and this year we made it happen,” says Chilton. “We are so happy with the results. The spirit of our jewelry was brought to life in the Balearic island of Ibiza.”
The new collection, which has yet to be revealed, was photographed—along with Robinson Pelham’s Identity and Daystar lines—in a villa on the northwest coast of Ibiza. Its light and beautiful surroundings made the latest collections look full of life, just as the brand hoped, Chilton says.
Robinson Pelham chose to work with Seasky because of its cinematic storytelling, she adds. From Sunrise to Sunset follows a model through her day in Ibiza, from early-morning swims to golden-hour celebrations at a luxurious villa.
For the campaign, Robinson Pelham’s jewelry is styled in a way that seems luxurious yet wearable, and the images (including slo-mo video) capture how the jewels move and feel when worn, and how they transition effortlessly from day to night, Chilton says.
In one From Sunrise to Sunset still, versatile Robinson Pelham jewelry is styled for an evening event.
“This is an important milestone for us,” she says, “and our first summer campaign which will highlight the versatility of Robinson Pelham jewelry [as] an essential part of your daily wardrobe.”
It was also Robinson Pelham’s first overseas photo and video shoot, and Chilton says being on Ibiza added to the fun of putting the new jewelry on models.
From Sunrise to Sunset was rolled out recently across Robinson Pelham’s digital and social channels, in its stores, and in public relations materials, especially for next week’s Couture show in Las Vegas.
The campaign also introduces Robinson Pelham’s creative collaboration with Heidi Klein, who designs swimwear and beachwear. Chilton says that for the jeweler, Klein’s bold, feminine apparel and her attitude toward accessories created “a synergy of style and shared aesthetic values.”
Top: From sunrise to sunset, layered necklaces by Robinson Pelham look great against bright rosy-toned clothing. (Photos courtesy of Robinson Pelham)