Buffalo, N.Y.—Rembrandt Charms launched a newly redesigned website last month and expanded the offerings in its collection of bird charms.
The company said it updated its website to better support its retail partners, with a “sleek and sophisticated” design for a more modern aesthetic.
It now has a refined user experience and vibrant imagery for a more intuitive charm-browsing experience.
The “Retailer Dashboard” was introduced to streamline and elevate the day-to-day operations of the brand’s retailers, Rembrandt said.
The dashboard acts as an all-in-one portal.
On it, users can view and manage account details, place and track orders, make secure online payments, access marketing materials and product assets, and explore merchandising ideas and seasonal promotions.
“Our goal was to create a digital experience that makes it easier, and more impactful for our retail partners to do business with us,” said Eric Lux, president of Rembrandt Charms.
“We’re placing more tools and resources directly in your hands.”
Visit the Rembrandt Charms website to see the updates and log in to explore the dashboard.
Rembrandt Charms also recently debuted three new bird charms: the cardinal, blue jay, and hummingbird.
The charms are designed for nature lovers, birding enthusiasts, and jewelry collectors alike, the company said.
Each charm captures the birds’ vibrant colors and distinctive feathers in rhodium-plated sterling silver, 22-karat gold-plated sterling silver, 10-karat yellow gold, and 14-karat yellow and white gold.
“Birders know the thrill of spotting a cardinal in the snow or a hummingbird in the garden,” Lux said.
“We wanted to bring that joy to life in a tangible way with jewelry that’s both meaningful and meticulously made. We will be adding more birds to the line in the future and would love to hear from people who love birds as to what new bird charms we should create.”
The new bird charms, which debuted last month, retail from $38 to $880.
It is made in the United States and Canada and has a lifetime warranty.
The collection can be seen on the Rembrandt Charms website and is available at authorized retailers.