Family-owned British jeweller Pragnell has welcomed rising English cricket star Jacob Bethell as its latest brand ambassador.
Friend of the House Bethell has recently been spotted sporting Pragnell on his bat during the recent test against India, signalling his arrival amongst the growing ranks of the Pragnell Rare Jewels community.
This a group of British ambassadors includes tennis player Katie Boulter, eventing star Jemima Howden, mountaineer Adriana Brownlee, endurance athlete Bex Ferry and cricketer Jofra Archer.
Bethell is currently ranked 3rd in the world by age, and has had a meteoric rise to top-tier cricket. At 20, he made his Test match debut for England against New Zealand last November with three half-centuries and has since played in the IPL for the Challengers Bangalore before returning to the UK for International duty this summer.
He is set to become the youngest ever man to captain England in international cricket when the 21-year-old leads England’s T20 side on a tour of Ireland in September 2025, surpassing a record that has remained intact for 136 years.
Pragnell is continuing its support of cricketing talent following the 2019 Ashes, where the jeweller set a ruby for each wicket taken by Jofra Archer into a bespoke gold chain that became synonymous with his on-field look.
Continuing in this vein, the jeweller is spurring on Jacob as he begins his pursuit of every batsman’s dream, the ‘golden century’ (100 centuries in competitive cricket) with a pledge of one ounce (31.1g) of gold for every century he scores whilst representing England in the 25/26 season.
The cricketer and jeweller have shared history, with Bethell born in Barbados, where Alfred Pragnell (a Bajan cousin of the company founder George Pragnell) was a prominent figure, before moving at the age of 14 to Warwickshire, home of Pragnell, to join the county’s young cricket programme.
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