Platinum Guild International (PGI) India wrapped up its annual Platinum Buyer-Seller Meet (BSM) for 2025 in Kochi, signalling renewed momentum for platinum in India’s jewellery market
Held at the Grand Hyatt Kochi, the event brought together 60 retailers and 14 leading manufacturers, reinforcing the platform’s role in aligning stakeholders and driving strategic growth for platinum jewellery in the country.
The event featured a showcase of fresh platinum collections across PGI’s core brands—Platinum Love Bands, Platinum Evara, and Men of Platinum—enabling retailers to place orders ahead of the upcoming festive and wedding season. These collections will be supported by integrated marketing campaigns aimed at expanding platinum’s reach among aspirational consumers.
PGI India positioned this year’s meet as a springboard for design innovation, category expansion, and consumer engagement, especially as younger buyers show increasing interest in platinum’s contemporary appeal. With competitive pricing and a growing appetite for differentiated jewellery, platinum is being pitched as a compelling alternative in a highly competitive market.
Strategic sessions led by PGI India’s leadership focused on elevating platinum’s visibility and value in the Indian retail ecosystem. From bi-metal designs and retailer-exclusive offerings to data-driven marketing strategies, the conversations underscored the need for agility and innovation in a dynamic jewellery landscape.
The meet also highlighted PGI’s continued investment in business development and partner collaboration. With a strong retail network and favourable market sentiment, PGI reported significant order volumes during the event—an encouraging sign of platinum’s rising market potential in India.
The Buyer-Seller Meet 2025 closed with a clear message: platinum is no longer a niche offering but a rising category poised for mainstream relevance. With design-forward collections, strategic partnerships, and evolving consumer preferences, PGI India is setting the stage for a robust season of growth.
