Luxury jewellery brand Phoria has exclusively launched at department store Selfridges having officially launched in December 2023.
The brand draws on urban-industrial aesthetics as inspiration, with the Selfridges collection featuring modern silhouettes and tactile elements.
Sustainability is embedded in the brand’s DNA – each piece is crafted from 100% recycled sterling silver and 18ct gold vermeil.
The modular design encourages conscious consumption, with fewer pieces that are worn more ways. Each piece also comes with a custom storage box designed for longevity and reuse.
The brand was founded by Charlotte Asherson, Central Saint Martins alumni with former design experience for industry heavyweights such as Tiffany & Co.
After a decade in the industry, Asherson launched Phoria to promote creativity for the wearer: creating quality jewellery that adapts and evolves to be reimagined.
Asherson says: “We are so excited to be working with Selfridges as our first wholesale partner.
“Phoria has grown so much over the last two years, so it felt like the right time to take this next step and have the collection feature in the new fashion jewellery space at Selfridges.
“Phoria has been a labour of love and I hope everyone loves it as much as I do.”