The brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.
New York—Penny Preville is celebrating its 50th anniversary this year with new campaigns, new jewelry, and a nationwide trunk show.
Penny Preville founded her namesake brand in 1975, starting with feather and bead jewelry she sold from a little red wagon on Fire Island, off the coast of Long Island, New York.
To mark the milestone, a 50th anniversary limited-edition bangle will be available this fall, alongside other offerings, including limited-edition heirlooms, high jewelry, and more accessibly priced jewelry with diamonds, sapphires, and other gemstones in 18-karat gold.
“The fun and challenge of designing is to keep pushing one step ahead of what women want,” Preville said.
“Jewelry is very personal and individual to the wearer; my goal is to keep designing pieces that will make a woman look and feel fabulous about herself.”
The “Anniversary” bangle, seen above, is a collector’s item with 50 numbered bangles available, each personally signed by Preville.
It features a diamond constellation motif set in 18-karat gold.
During JCK Las Vegas, the 50th anniversary bangle won a 2025 José Hess Design Award, which celebrates enduring brilliance, emotional resonance, and excellence in craftsmanship and originality.
Kicking off the high jewelry offerings is the “Deco” suite.
It draws from the brand’s Art Deco designs, fusing vintage charm with modern sophistication, it said.
The hero piece is the two-tied diamond choker. It showcases a detachable pendant and embodies the shapes and symmetry the Art Deco era is known for.
The “Goddess” suite continues the high jewelry offerings with bohemian romance-inspired pieces the brand described as “elegant, fluid, and made for the modern muse.”
The 50th anniversary offerings also include two new collections inspired by core design themes from Preville’s past pieces.
The “Celestial Dreams” collection features dream-inspired jewelry that “captures cosmic wonder with golden stars, diamonds, and twilight-blue sapphires,” the brand said.
The “Moon Dance” collection showcases pieces that “shimmer softly, like waltzing moonlight across the night sky,” through bezel-set diamonds, sapphires, and moonstones in 18-karat white and yellow gold.
These new suites and collections will be available in the fall via the brand’s retail partners and on the Penny Preville website.
Along with new offerings come many retail activations and campaigns to foster community, drive in-store momentum, and promote conversation around the brand’s designs, heritage, and legacy.
A nationwide trunk show will include personal appearances by Preville, along with curated experiences and offside events to deepen relationships with collectors and retail staff.
The “Love Letters” campaign is set to debut this fall.
It will bring an emotional and tactile experience where collectors can write and read each other’s personal stories of milestone moments celebrated with Penny Preville jewelry.
A Love Letters installation was showcased at JCK Luxury in Las Vegas last month, inside the Penny Preville booth.
The floral and crystal wall display was seen alongside a retrospective showcase featuring hallmark designs and keepsakes from the brand’s last 50 years.
Lastly, there will be collaborations between the brand and jewelry content creators from multiple generations, to honor the milestone while introducing new audiences to Penny Preville.
Retailers will benefit from new creative imagery for advertising, social media, and public relations, designed to transform the anniversary celebration into tangible sales opportunities, said the brand.
“Penny’s vision has celebrated women through five decades of changing styles,” said Cathy Tivol, chair of Tivol, a Penny Preville retailer. “Over the many years we’ve carried Penny Preville, she has become one of my dearest friends. But what is amazing to me is seeing the true friendship that she has formed with her customers.”
“I don’t know anyone else in our industry who can say that. Her ability to understand what women what to wear and create jewelry that becomes part of their life stories has built a legacy of not just beautiful pieces, but beautiful moments.”