Patek Philippe has launched its first new watch collection in 25 years, introducing the "Cubitus" line. Unlike the brand's traditional offerings, the Cubitus features a distinctive square case with rounded corners, designed to appeal to a younger audience. The collection includes three versions: a steel model with an olive-green dial, a two-tone steel and rose gold model with a blue dial, and a complicated platinum edition with a blue dial. Prices for the collection range from $41,243 to $88,378.
The Cubitus' design draws inspiration from Patek's popular sport models, including the Aquanaut and the Nautilus, which can be seen in its aesthetic elements. Patek enthusiasts have even dubbed it the "square Nautilus" due to its familiar design cues. Thierry Stern, president of the Geneva-based brand, shared that he had always wanted to create a square watch, taking inspiration from Patek Philippe's legacy while embracing a new challenge.
Despite the excitement surrounding the launch, the new collection faced some controversy when images were accidentally leaked prior to its official release. While some watch critics were unimpressed, viewing it as lacking the classic Patek magic, others noted that the Cubitus would inevitably sell out due to its exclusivity and the brand's prestigious reputation.
Overall, the launch of the Cubitus collection marks a significant moment for Patek Philippe, introducing a bold departure from their classic round watches while still staying true to the brand's DNA.