Danish jewellery giant Pandora has launched two new collections: Pandora Talisman and Pandora Minis.
The two new collections reimagine the brand’s signature charms and carriers with contemporary aesthetics and deeper storytelling.
Talisman draws inspiration from ancient coins, presenting 12 engraved medallions with Latin inscriptions such as amor vincit omnia (“love conquers all”) and per aspera ad astra (“through hardships to the stars”).
Crafted in recycled sterling silver, 14k gold plating, mixed metal finishes, and man-made mother of pearl, each medallion carries a symbolic motif.
Minis introduces 16 petite reinterpretations of classic charms. These smaller-scale designs feature suns, moons, hearts, and butterflies.
Whether worn solo or layered for a bold look, each Pandora Minis Charm serves as a personal reminder of strength, inspiration, or dreams.
Both collections are designed to be worn on necklaces and wristwear, reinforcing Pandora’s evolution into a full jewellery brand.
“Pandora Talisman and Minis bring exciting innovation and new styles to our core business,” says CMO Berta de Pablos-Barbier.
“Rooted in ancient traditions, medallions have been treasured as signs of protection, identity and belief.
“With this new collection, we reimagined Talisman with a modern sensibility for the style of today.
“The new Minis charms bring a fun cute twist on our classic charms with more opportunities to mix, match and style.”
The launch is supported by a global emotive campaign “words to live by” with real authentic stories. It will be featured across online video, social media, print, and digital platforms.