A Major Step in U.S. Growth
Pandora has announced plans to open a new distribution center in Anne Arundel, Maryland, continuing its expansion in the U.S. market. The facility, set to replace its current Columbia location just 13 miles away, will be nearly 80 percent larger at 107,000 square feet.
Employees at the Columbia center will be offered relocation, while Pandora also plans to expand its workforce with new hires. The upgraded facility will feature ergonomic workstations, collaborative spaces, and advanced fulfillment technology to boost operational efficiency.
For a brand that has already embraced Lab-Grown Diamonds Guide in its collections, this investment underscores Pandora’s strategy to combine innovative product lines with cutting-edge logistics.
Boosting Fulfillment and Efficiency
The Anne Arundel facility will introduce advanced warehouse and transport management systems, using “pick-and-pass” methods to improve productivity. Safety and security measures will also be enhanced, ensuring smoother and faster operations across both retail and online channels.
The space will be LEED Silver Certified, reflecting high standards of energy efficiency, water consumption, and sustainable design. This aligns Pandora’s operational growth with the same sustainability values that drive its commitment to ethical jewelry and sustainable gemstones.
Why It Matters
The U.S. is Pandora’s largest and fastest-growing region. From 2020 to 2024, its revenue in the market more than doubled, with 12 percent organic growth reported in the first half of 2025. By investing in infrastructure, Pandora is positioning itself to maintain momentum.
But this also raises debate: will scaling logistics and distribution support Pandora’s ambitions in lab-grown diamonds, or will expansion risk diluting its sustainability messaging? As demand for both ethical jewelry and efficient delivery grows, striking the right balance will be key.
AIDI’s Perspective
At AIDI, we see Pandora’s Maryland expansion as more than a logistical move—it’s a signal that the future of jewelry retail depends on pairing lab-grown diamonds and sustainable gemstones with seamless customer experiences. Distribution may not be glamorous, but it’s foundational to trust, transparency, and growth in the luxury sector.