Move over shopping malls — America is buying its bling online, and business is sparkling brighter than ever! According to a 🔥new report from The Plumb Club, digital platforms are now dominating the jewelry and watch scene in 2025.
📈 Key Stats That’ll Make You Blink Twice
- 62% of people aged 25–60 bought jewelry online
- 50% bought watches digitally (up 4% from last year!)
- Average online spend is now $1,652 — a 22% jump 🤑
✨ Why Everyone’s Clicking “Add to Cart”:
- 63% say it’s just more convenient 🛋️
- 50% love the endless product variety
- 34% shop directly on brand websites
- 26% go for local jeweler sites ❤️
📱 Social Media = The New Jewelry Storefront
- 44% of consumers bought jewelry via social media — up 4% from 2023
- Top platforms:
→ Facebook: 63%
→ Instagram: 43%
→ TikTok: 32% - 77% of these shoppers said ads on socials made them buy 💅👀
💼 Who’s Driving the Trend?
- Surveyed consumers were college-educated
- All had household incomes of $75K+
- Aka: educated, affluent, and ready to splurge
🎯 What’s Next?
The Plumb Club will drop the full report June 7 at JCK Las Vegas — but the message is already loud and clear:
💎 If your jewelry brand isn’t online and optimized for TikTok... you're missing out on serious sparkle 💡📊
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