Heads up, Nolita—your jewelry game just got a serious glow-up. 💫 Ethical bling brand Brilliant Earth has officially opened its first-ever street-level showroom in New York City, and it's everything.
📍 Location: 255 Elizabeth Street, right in the heart of Manhattan’s chic Nolita neighborhood
👗 Vibes: A try-on bar (YES PLEASE), dedicated bridal + fine jewelry space, and that signature Brilliant Earth aesthetic
This marks their 4th NYC metro showroom and 40th in the U.S.—but the first time they’re hitting street level in the city that never sleeps. Translation: it’s never been easier to slip on your dream engagement ring between brunch and a Soho shopping spree. 🥂💍
CEO and co-founder Beth Gerstein is hyped:
“Opening in Nolita during the holiday season? Huge. We’re excited to serve such a vibrant community.”
And that’s not all. The brand has been on an expansion streak—launching luxe showrooms in Boston’s Seaport and Chestnut Hill, and mall destinations like Roosevelt Field and King of Prussia. Even better? They’re going global, offering local-currency shopping in 150+ countries 🌍✨.
This launch also comes after two boss moves:
- 👑 Pamela Catlett became Chief Brand Officer (overseeing retail expansion)
- 🔧 Sharon Dziesietnik was named COO
Plus, let’s talk ethics: Brilliant Earth’s Jane Goodall Collection (yes, that Jane Goodall) features diamonds made in clean energy facilities and recycled gold. So yeah—sparkle without the guilt. 💚
Even with a recent dip in sales (down 12.5% YOY), Brilliant Earth is doubling down on brand, community, and conscience. This NYC flagship is proof: conscious luxury is not just a trend—it’s the future.