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AIDI

📘💎 New Diamond Facts Report Busts Myths and Backs the Beauty of Natural Diamonds

The Natural Diamond Council (NDC) has released the second edition of its Diamond Facts Report—a must-read resource for anyone seeking transparent, accurate info on the natural diamond industry. 🧠✨

🔍 What’s Inside the 2025 Edition:

🌍 Supports 10M livelihoods

  • NDC members provide jobs, invest in education, health, infrastructure, and help mining communities thrive after closure.

🌱 Eco Commitments

  • Indian manufacturers are switching to renewable energy
  • Net Zero goals, solar & wind, reforestation, biodiversity investments 🌿

🧪 Diamond Verification

  • The ASSURE Program tests how well lab devices detect real vs. lab-grown diamonds
  • Results published in the ASSURE Directory ✅

📉 Pricing Facts

  • Lab-grown diamond prices down 83% (1.5ct stone, since 2015)
  • Natural diamond prices: long-term +3%/yr growth since 1970

📜 Truth in Terminology

  • Legal definitions + ad guidelines ensure consumers know what they’re buying
  • Natural ≠ Lab-grown—clear labeling required

🛡️ Responsible Sourcing

  • Governed by the Kimberley Process (UN & WTO)
  • Includes strict audit systems, community oversight & conflict-free certification

🏗️ Responsible Mine Closure

  • Mines require a 10+ year plan for closure
  • Social & environmental impact audits are mandatory before opening a mine

💬 NDC CEO David Kellie:

“Natural diamonds are Earth’s rare treasures—responsibly sourced and globally impactful.”

💬 Richa Singh, MD NDC India & ME:

“This report highlights not just beauty, but the legacy and contribution of diamonds—especially India’s global leadership in manufacturing.”

TL;DR
✅ Natural diamonds support people, protect nature, and grow in value
🔍 NDC’s new report clears up myths and boosts transparency
📥 Get smarter about diamonds—fact over fiction

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