When Tiffany & Co. launched its updated Tiffany Titan collection in September, designed by Pharrell Williams, the luxury brand highlighted the current pearl trend—combining the softness of organic pearls with the boldness of metallic elements. The collection pays homage to Poseidon, the Greek god of the sea, featuring freshwater pearls set in yellow gold with a diamond-accented spear design, symbolizing Poseidon's trident.
One standout piece is the Tiffany Titan by Pharrell Williams ring in 18k yellow gold, which balances masculine and feminine design elements by pairing lustrous pearls with polished metal. According to Fran Mastoloni, a partner at Mastoloni, one of the pearl industry’s leading pearl houses, there has been an increase in demand for pearl fashion jewelry, with modern designs like chain and pearl combinations or bangles with pearls gaining popularity.
The trend for pearls is driven by influencers like Pharrell Williams, whose multi-faceted career as a musician, producer, fashion designer, and even future Lego movie star, adds to the gem’s transformation. Pearls have evolved from being delicate, traditional accessories to bold, expressive pieces that represent creativity and rebellion.
Designers like Tiffany & Co. and collaborations like that of Mikimoto and Comme des Garçons in 2020 have solidified pearls' reputation as symbols of edgy, unisex style. This new take on pearls represents a significant shift from the past, where they were seen as simple, feminine adornments.