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Hearts on Fire has appointed Vickie Rokkos, a veteran of Gucci and Ralph Lauren, its national sales director for North America.
Rokkos has more than 20 years of experience in the luxury, fashion, and accessories industries. She most recently served as Gucci’s director of sales for timepieces and jewelry. She has also worked as a senior account executive at Ralph Lauren and senior account manager at Movado Group.
In her new role, Rokkos will lead Hearts on Fire’s sales strategies, increase customer engagement, and boost the brand’s presence in key markets.
She will report to Rebecca Foerster, Hearts on Fire president for North America. The Boston-based company is owned by Chinese jewelry giant Chow Tai Fook.