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AIDI

💸 Luxury Sales PLUMMET in Hong Kong – Are Tourists Ditching the City for Good?

Luxury retail in Hong Kong just took a hit. According to official data, sales of jewelry, watches, clocks, and high-end gifts fell 18% year-over-year in January 2025, dropping to HKD 4.46 billion (~$573M USD). 😬

💔 That’s also a 4% dip from December 2024, and it’s not just luxury—overall retail sales dropped 3.2% to HKD 35.34 billion (~$4.55B USD).

So what’s behind the slowdown?

🧧 1. Lunar New Year Shift

The Lunar New Year came earlier this year (Jan 29 vs. Feb 10 in 2024), shifting most pre-holiday shopping into December instead of January—leading to skewed YoY comparisons.

✈️ 2. Tourism Hangover

January 2024 had a massive retail boost thanks to China–Hong Kong border reopening post-COVID. That momentum didn’t carry into this year.
Plus, more local Hong Kong residents are shopping abroad, not at home.

🔮 3. What’s Next?

The government remains hopeful, pointing to:

  • Economic support policies from mainland China
  • Tourism campaigns and sentiment-boosting efforts
  • Rising employment income

💬 “Near-term retail will still be affected by changing consumption patterns,” a government rep noted, “but long-term recovery looks possible.”

TL;DR: Jewelry/watches/gifts down 18% YoY in Jan

🧨 Holiday timing & weaker tourist traffic are major factors

  • 🧭 Outlook still optimistic with policy + tourism boosts on the way
  • The sparkle will likely return—but not without a few bumps in the road first.
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