The first thing that draws your eye at the remodeled Kinraden flagship in Copenhagen is its big burst of blue—a intensely saturated sea color that covers a significant amount of surface inside the retail space.
Kinraden founder Sarah Emilie Müllertz says she and the Danish artisans she worked with achieved that profound blue through a unique dyeing technique that uses natural oils and deep blue pigments.
The blue is Müllertz’s tribute to the Danish coastline and her own lifelong fascination with water, she says. This treatment is designed to feel like the movement of light along the waterfront—powerful, quiet, ever-changing.
Sea blue grabs your eye the moment you enter the recently remodeled Kinraden boutique.
It is this attention to detail and sublimely interesting aesthetic that makes Müllertz such an interesting designer, both in terms of Kinraden’s boutique and the jewelry housed within.
“I would have to say, the heart of the space, is our 35-foot table. The centerpiece embodies the Scandinavian feeling of community,” Müllertz says. “The Kinraden blue is inspired by the depths of the Danish sea and runs consistently through the thoughts behind every Kinraden collection.”
Constructing the table of plywood reaffirmed Müllertz’s passion for stretching the potential of a material, she says. And, as with her jewelry, design elevates it to something beautiful.
“This space is not about display, it is about presence,” Müllertz adds. “Every curve, every material, every pause in light has been chosen to slow you down. To invite a different kind of attention.”
Sculptural drawer pulls are just one example of the carefully considered details in the store’s interior design.
Following its renovation, Kinraden’s store reopened in early August for Copenhagen Fashion Week—appropriate for a boutique that merges an art gallery aesthetic with jewelry atelier plus a touch of architect’s sanctuary.
Previously an architect, Müllertz was inspired partly by works of sculptors she admires in planning the curves and shadows within her store’s interior design. The boutique is filled with locally sourced, repurposed wood and furniture. Müllertz designed it to embrace the visitor, almost asking them to admire the space’s architectural form.
She says the flagship revamp highlights everything the brand stands for: sculptural forms, sustainable materials, and a quiet approach to design. Every one of her jewelry pieces is crafted from 100% recycled precious metals. She also uses Mpingo blackwood, a rare FSC-certified material traditionally used in woodwind instruments—only now it is reimagined as a bold and living alternative to traditional gemstones within Kinraden jewelry.
Top: Kinraden founder and designer Sarah Emilie Müllertz recently remodeled her flagship store in Copenhagen. (Photos courtesy of Kinraden)