When L’Heritage Fine Jewelry founder Lauren Bellemare was a child, she spent 10 summers at Camp Mystic, a Christian girls’ camp on the Guadalupe River in Texas Hill Country. That same cherished place is now the site of heartbreak—over 20 campers, including a counselor and the longtime director, lost their lives in the devastating July 4th flash floods that surged the river by nearly 30 feet in under an hour.
“Camp Mystic is more than a place—it’s a family,” Bellemare says.
“You leave with sisters, mentors, role models, and second moms.”
To honor that sacred space and support recovery, Bellemare created a Texas Hill Country Relief Necklace ($125), made of green jade beads and a 20 mm golden charm showing a sun rising over hills.
“It’s a symbol of resilience and hope,” she says.
“Wear it close to your heart—and let it be a reminder that healing, like the sunrise, always comes.”
🤝 Other Texas jewelers followed suit:
- James Avery is donating 100% of proceeds from its Deep in the Heart of Texas charm (in sterling silver or 14K gold) through Aug. 4, and pledged $1 million to support urgent needs in the Kerrville community.
- Kendra Scott will donate all proceeds from its Everlyne bracelets, and set up supply drop-offs in Texas stores for toiletries, diapers, and cleaning supplies. The Kendra Scott Foundation is also contributing to the Kerr County Flood Relief Fund.
📦 National support is growing too:
- Circa 1700 (L.A.) is auctioning a customizable 18K gold Secret Talisman Orb with four gemstones, donating all proceeds to the American Red Cross and the Texas Hill Country Disaster Relief Fund.
- Lisa “Lele” Sadoughi, a Texas native, pledged donations to Lulu’s Memorial Fund and the Greater Houston Women’s Chamber of Commerce emergency fund.
- Little Words Project launched a limited-edition “Strength” bracelet, inspired by Camp Mystic’s legacy, with all net sales going to flood relief.
“As a camper, you spent your days walking from river swims to horseback riding to Sunday vespers,” Bellemare recalls.
“There were no screens—just real connection, genuine fun, and a deep sense of belonging.”
With over 100 dead and 150+ still missing, the jewelry community is using its platform not just for beauty—but for healing, memory, and unity.
“In times of grief and hardship,” Bellemare says, “the Mystic spirit shows up—with prayer, action, and unwavering love.”